Archives des Case Studies on Marketing Strategie

Oct 03,2025

Case Study: Customer Relationship Management in a Media Company – User Behavior Analysis

Challenge A media company faced the challenge of gaining a deeper understanding of user behavior on its online portals. The goal was to build a reliable data foundation for strategic decisions and to optimize user…

3 D Statistical Learning

Oct 03,2025

Case Study: Customer Relationship Management in Medical Technology – Building Data-Driven Marketing

Challenge A medical technology company needed to enhance its customer relationship management by leveraging data to drive marketing effectiveness. The existing approaches to user engagement were not sufficiently targeted, resulting in missed opportunities for customer…